What is in-store marketing?
In a marketing campaign there are several steps before a sale is realized. Product is promoted by generating enough curiosity about the product, so that the customer comes to store to experience it. In-Store marketing begins when the customer is in the store to experience the product. In-Store marketing strategies increase engagement with the customer and help complete the sale.
In-Store Marketing Tools
The following tools and solutions are designed to increase customer engagement.
- In-Store Signage and Shelf Talkers
This display is used to communicate special offers and features of the product. It helps differentiate the product from its competitors.
- In-Store Displays
Stretch fabric signs, back lit signs, and banners etc. are some examples of In-Store Displays. They highlight products and help improve visibility.
- Product Placement
Premium products are often placed at eye level in the store. It improves product visibility.
- In-Store Promotions
Promotions in the store attract new customers and helps brands to connect with the customers and the community. It increases connections and improves customer loyalty.
In-Store Marketing in Brand Building
In-store marketing builds brands. It improves the customer experience in the following ways:
- In-Store Ambience
The right ambience allows the customer to relax and experience the merchandise comfortably. A relaxed customer spends more time in the store and that increases the probability of more sales and customer loyalty.
[ Must Read – Bridging the Gap between Online and Brick & Mortar ]
- In-Store technology
With faster check out experiences, more engaging displays, faster pick-ups and personalized offers are some technologies which help improve customer experience and loyalty.
- In-Store Staff
A well trained staff which can answer all customer questions can definitely help improve the brand experience. Moreover a well-organized store and a spotless display of merchandise indicate brand excellence.
- Loyalty and Reward Programs
Loyalty and Reward Programs are an amazing way to make customers feel special. The benefits of these cards accrue over time as the customer shops In-Store. More shopping means more benefits. Thus increasing brand loyalty.
If you are looking for In-Store Marketing meaning, Strategies, Materials, and Displays then your search ends here!
Blog by Fermos Canada